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HushBabies is India's premium online store for baby products, gifts and mother-care items. Rather than bombard parents with a dizzying array of products, HushBabies focuses on providing the perfect, quality item. By assisting new parents through the buying decision and personally vetting products for quality, the company focuses on developing long-term relationships resulting in satisfied repeat customers. HushBabies benefits from strong word-of-mouth recommendations and highly targeted marketing, a strategy that is fuelling rapid growth while keeping customer acquisition costs low